Should you be worried if you are a creative?

If you are not fussed about AI, you should at least have an awareness of its continuing development and how it will shape the working landscape. Love it or hate it, it is here to stay and everybody has wildly varying opinions on it. I use DaVinci Resolve Studio Version for video production, and it has some incredible visual masking and audio tools. This is where I feel AI allows a creator to create, and cuts a lot of time down on post production. What I hate seeing is the regurgitated AI slop taking over my social media news feeds, (ok I might have laughed out loud at one or two).

For me, AI has become less of a looming threat and more of a clever assistant. It’s brilliant for clearing the mental clutter. I use it to generate starting points – moodboards, headlines, structure for ideas, and quick iterations when I’m stuck staring at a blank page.

AI can’t feel the story I want to tell, but it can help me find ways to tell it more efficiently. As someone with ADHD, I especially struggle to focus on writing. Whether it’s help with scripting a video, brainstorming ideas, AI’s power is in speed and scale, not soul. I find its conversational approach helps my mind engage with the subject and helps to make my thoughts more cohesive.

 

How do you stand out against a backdrop of Ai?

Let’s be honest – AI is swallowing repetitive design tasks whole. Basic logo variations, simple social media templates, stock imagery, and low-effort copywriting are already automated. If your work can be described in a prompt, chances are it’s on borrowed time.

But this isn’t bad news for real designers – it’s a filter. AI doesn’t dream up brand identities that make people feel something. It doesn’t understand nuance, context, or the messy human reasons behind why something “just works.”

Where designers win:

• Storytelling: Anyone can generate a logo. Only you can tie it to a meaningful narrative.
• Taste and Curation: AI can output infinite options. Designers choose the right one or get ideas for refinement.
• Human Insight: Trends shift with emotion, culture, and timing. AI doesn’t live in that world.
• Collaboration: Great design solves real problems for real people. That requires conversation, empathy, and trust.

 

The Echo and the Voice

AI might echo our creativity, but it can’t originate it. It’s a mirror, not a muse. The louder we rely on AI, the more valuable original human vision becomes.

Think of it like music. A loop machine can mimic a guitarist, but it can’t walk onto a stage, feel the crowd, and bend a note that gives someone goosebumps.

AI won’t replace creative designers entirely, but it will expose the difference between pixel pushers and real world problem solvers.